About Us
Our Life's Mission to Eliminate Plaque & Gum Disease Globally
In 2009, Amit Goswamy suffered from plaque, tartar, gum bleeding, and bad breath. After solving his own tooth & gum issues alongside his close friend and Chief Scientist, LIVFRESH was developed. Realizing that 200 million Americans suffer from some form of gum disease, Amit spent the next decade with his son, Hirsh, assembling a world-class team to further develop LIVFRESH, conducting over 30 research studies and garnering 40 patents. Recommended by nearly 3,000 dental professionals, including the former President of the American Dental Association, the father-son duo have turned LIVFRESH into one of the fastest growing oral care brands in the world, with nearly 3 million tubes sold and 1 million loyal customers. LIVFRESH transforms your oral health in as soon as 4 weeks and provides results close to a professional cleaning every time you brush.
Product Benefits:
1. CLINICALLY PROVEN WITH A 30-DAY SATISFACTION GUARANTEE & HELPS PREVENT COSTLY PROCEDURES - LIVFRESH uses Activated Edathamil to clean teeth and heal gums on a molecular level. LIVFRESH Gel Toothpaste removes plaque 250% better, improves gum health 190% more, reduces tartar build up, combats bad breath, soothes dry mouth, and gently whitens teeth better than leading toothpaste brands. LIVFRESH’s patented mouthwash provides 163% better tartar control, while freshening your breath with little to no burn. LIVFRESH’s no-slip teeth whitening strips blend coconut oil and traditional whitening agents to whiten your teeth up to 8 shades brighter. All LIVFRESH products are SLS-Free, cruelty-free, and safe for your enamel. Using LIVFRESH daily can help you save thousands by improving your oral health and preventing expensive dental procedures.
2. POWERFUL ANTIOXIDANT - LIVFRESH developed & patented Activated Edathamil, a powerful antioxidant that helps reduces oxidative stress by fighting off Free Radicals, which are unstable molecules that can harm your health on a cellular level.
3. Over 30 RESEARCH STUDIES - Our science is verified by over 30 research studies, over 40 patents, and is supported by academic grants awarded by the US Department of Defense and the National Institutes of Health. Based on over 10 years of Research & Development, LIVFRESH was formulated by PhDs and scientists from Stanford and Berkeley.
4. HOW IT WORKS - Protected by 40+ patents, our proprietary formula breaks the bond between plaque and your teeth, removing plaque from your teeth and preventing new plaque from attaching to them. Our gel toothpaste gives you a deep, long-lasting clean in hard-to-reach areas near the gums and in-between teeth.
5. TRUSTED & RECOMMENDED - Thousands of dental professionals, including the former President of the American Dental Association (ADA) and the former President of the American Academy of Periodontology (AAP), use and recommend LIVFRESH to their patients. Clinical Professors and Lecturers from Harvard, UCLA, UC Irvine, and other top institutions actively support LIVFRESH.
6. ALL AMERICAN INVENTION USNG SAFE INGREDIENTS - Proudly made in America, LIVFRESH Gel Toothpaste uses 100% edible ingredients and is SLS-Free. Our gel toothpaste contains zero abrasives, sulfates, phthalates, and parabens. It is also free of triclosan, gluten, and sugar.

